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Nowadays, each social media offers sponsored promotion (social media advertising). Think of hashtags as your keywords, and yes, use Google Keywords planner to find out what is popular! That is exactly why you should be familiar with popular hashtags in your industry. Instagram based their organic advertising strategy on hashtags. This means that you should focus on creating ads that tell a story, rather than a typical promotional ad. When deciding on your ad placement, you are actually choosing where your ad will be shown (only Facebook, only Instagram or both).Īpproach Instagram advertising not as a type of classic advertising but as a means of communication with your potential customers. You create Instagram ads from Facebook Ad Manager and the process is the same as the one for Facebook advertising. Since Instagram is owned by Facebook, it is obvious that you can do both Facebook and Instagram advertising at the same time, or one social network at a time - it all depends on your target audience and goals. Conversion (increase conversion on your website, increase engagement in your app, get people to claim your offer, promote a product catalog, get people to visit your stores).įacebook ads tip: If you want to promote a post you made, you can do it easily from your page by choosing boost option.Consideration (send people to your website, get app installs, boost attendance at your events, get video views, collect leads for your business).Awareness (boost your post, promote your page, reach people near your business, increase brand awareness, increase your reach).In this article, we will focus on one of the most popular social media networks today - Facebook, of course.įacebook defined several types of marketing objectives: Social media marketing puts the spotlight on social media platforms and their users. While search engine marketing may seem as the best choice for some, others can feel that they’ll have more chances of finding the right audience on social media. In case you want to test different budget types for the same ad, the best option is to duplicate your ad from the Ad Manager and change the budget option before starting the ad. Once you start your ad (Place your Order), you cannot change the type of budget.
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Lifetime budget - the amount of money spent for the whole campaign
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Daily budget - the amount of money spent per dayĢ. When it comes to Facebook ads and setting up a budget (the amount of money you will spend on one campaign), there are two types of budgets you have to understand:ġ. This means that, based on your knowledge and experience, you can create the ideal person who will most likely purchase your product (or whatever your business goal is about). You can start with defining their age, location and sex and jump to defining their level of education, work status, interests and so on. What’s good about Facebook marketing is the fact that you can go into detail when targeting your audience. In other words, in SEM, your audience searches for you, whereas in SMM, you search for your audience. While search engines define an audience mainly by the keyword they are searching for, in social media marketing, an audience needs to be specific so that they know to whom to show your ad. For one, there is a character limit for a specific type of objectives, and when it comes to images, your image cannot have more than 20% of the text in Facebook. There are some rules for both textual and visual parts of an ad set. Let’s discuss the ads on our lovely social networks that we cannot live without. Depending on your objective, there are different types of an ad. Social media advertising is a way to target audiences on specific networks through demographic information so that targeted consumers can see your brand in their feeds.Īfter determining the budget you want to spend and the audience you are targeting, it is time to create your ad. While there are various marketing strategies to employ, there’s one that can bring in consistent sales from day one: social media advertising.